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NFL Shop

Creative advertising campaign for NFL Shop by copywriter Scott Barrows.

n f l shop

i oversaw a campaign for the nfl’s officially-licensed gear property, nflshop.com, that ran during the 2016-2017 nfl season.

my role included determining the strategic insight, developing the concept, pitching the idea to clients, writing the scripts and overseeing production. plus, i got to work with a few nfl stars which was both fun and challenging.

 

jason witten

 
 

AJ Green

 

Drew Brees

 

Luke Kuechly

 

Credits

perry morton, art director

joe mongognia, cd | art

evan benedetto, cd | copy