NFL Shop

Creative advertising campaign for NFL Shop by copywriter Scott Barrows.

n f l shop

i oversaw a campaign for the nfl’s officially-licensed gear property,, that ran during the 2016-2017 nfl season.

my role included determining the strategic insight, developing the concept, pitching the idea to clients, writing the scripts and overseeing production. plus, i got to work with a few nfl stars which was both fun and challenging.


jason witten


AJ Green


Drew Brees


Luke Kuechly



perry morton, art director

joe mongognia, cd | art

evan benedetto, cd | copy