Creative advertising campaign for NFL Shop by copywriter Scott Barrows.
n f l shop
i oversaw a campaign for the nfl’s officially-licensed gear property, nflshop.com, that ran during the 2016-2017 nfl season.
my role included determining the strategic insight, developing the concept, pitching the idea to clients, writing the scripts and overseeing production. plus, i got to work with a few nfl stars which was both fun and challenging.
perry morton, art director
joe mongognia, cd | art
evan benedetto, cd | copy