NFL Playoffs

Creative advertising campaign for the NFL Playoffs by copywriter Scott Barrows.

2018 n f l Playoffs

we were tasked with creating a campaign to drive awareness and garner excitement for the 2018 nfl playoffs. each spot highlighted a different playoff team and provided a brief storyline from their season in the voice over. the campaign featured a newly released track by hip-hop duo rae sremmurd, while the two bandmates, swae lee and slim jxmmi, provided the vo.

the end mural was updated after each playoff round, as teams were eliminated and others rose to the top. the final spot, featuring super bowl participants philadelphia eagles and new england patriots, ran just minutes before the big game started.

in all, we created 22 television spots and 22 online videos that ran on both the league and team social pages.


jacksonville jaguars


Pittsburgh Steelers


minnesota vikings


Philadelphia Eagles


New england patriots



will warner, ad

brian pluta, acd / copy

jon cochran, acd / art

cam miller, cd / copy

mike cicale, cd / art

joe mongognia, gcd