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Gillette eSports

 

Gillette x Team Solomid

With the hopes of capitalizing on the growing popularity of esports, gillette sponsored their first team, team solomid. in conjunction with the sponsorship announcement, the brand launched an online video to run on the team's social feeds as well as twitch, a live-streaming platform for video game enthusiasts.

 

Credits: Will Warner, AD | Brian Pluta, ACD / copy | Jon Cochran, ACD / art | Joe Mongognia, GCD